Five years ago, Karen Murphy would try to draw punters to her Portsmouth pub, The Red, White and Blue, by showing Premier League football matches on the pub TV.
However, she found the monthly subscription to Sky Sports increasingly unaffordable - pubs can pay more than £1,000 a month.
Instead, she found a cheaper means of screening English football - a subscription to a Greek satellite broadcaster, NOVA. This imported satellite card was around one 10th of the cost Karen was paying to BSkyB.
She says she's not the only one saving money in this way:
"I think you'll find that most publicans will try and find another way of showing football. In fact quite a lot of them do.
"I think it's only the larger chains that can afford to pay the Sky prices. A lot of pubs have taken Sky out - they simply can't afford it."
"If I wanted to go and buy a car, I could go to any garage I like. Me, as a publican, if I want to show football, I can only go to the Sky garage, and have to pay 10 times the price of anybody else [in Europe]. I don't believe that's fair."
Read more here - > http://www.bbc.co.uk/news/business-11452434
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