IT'S '10 ITEMS OR FEWER' ... NOT '10 ITEMS OR LESS' !

Even Hollywood gets it wrong .... the phrase has even been made into what looks like a terrible movie starring Morgan Freeman.

And lousy grammer

So if you want to be cooler than a supermarket aisle, here’s one simple rule: if you can count the things you’re talking about, use ‘fewer‘. If you can’t, use ‘less‘.


You can’t count time: Less time

You can’t count water: Less water

You can’t count fat: Less fat


You CAN count numbers of hours: Fewer hours

and numbers of cups: Fewer cups of water,

and numbers of calories: Fewer calories