Friday, May 11, 2012

New Liverpool Home Kit 2012-13

Liverpool’s new 2012/2013 jersey has been officially revealed to the public today ( May 11, 2012) by LFC and their new kit designers Warrior Sports. We had earlier reported how the Reds had inked a new kit sponsorship deal with US based Warrior to replace Adidas, and this new LFC 2012-13 home kit is the first creation for the club from Warrior Sports.

Liverpool have signed a new kit sponsorship deal with Boston based Warrior Sports that will see the US based kit maker replace Adidas as the maker of the club’s strips from the 2012/2013 season.

THE NO. 96 IS PRINTED ON THE BACK OF THE COLLAR 
Warrior Sports are actually based in Warren, Michigan, but they are a subsidiary of New Balance Athletic Shoe Inc, who are based in Boston, and who supply kits to the Boston Red Sox ( Red Sox are owned by Fenway Sports Group who also own Liverpool).

Warrior Sports are better known for making Ice Hockey and Lacrosse kits than football ones, and this deal with Liverpool will represent its first major foray into soccer.

Liverpool are the latest club to unveil their 2012/2013 strip, with Chelsea, Arsenal, Swansea, Newcastle, Stoke City and Norwich City having already done so. Warrior have gone for a retro look for this new Liverpool top, replacing the club crest with the Liver bird badge ( Liverpool’s kits during the 70′s and the 80′s had the same design).



The Warrior logo is also yellow in colour, with banking giant Standard Chartered continuing its financial association with the club.

Pepe Reina’s 2012/13 goalkeeper jersey is green in colour. Another important fact to note is that this jersey is for a single season, while LFC’s previous Adidas jerseys were always for two seasons.

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