A Volkswagen Super Bowl ad called "The Force" has registered more than 12.5 million views on YouTube, 10,000 comments and 62,000 "likes", four hours before the game.
While it’s certainly not the first time a Super Bowl advertiser has revealed a spot before the game, it may be the first time the best commercial ran on YouTube before the big game. Now when it airs, many people will explain to their friends that they’ve already seen it — a sort of “reverse recommendation” that carries its own social cache.
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