Non-league sides Ascot United and Wembley FC will kick off this season’s FA Cup on Friday night, with the game being streamed to a potential audience of 700 million people.
Social networking site Facebook are 'televising' the clash, which, although will not reach the majority of its potential viewers, is the first of its kind anywhere in sport.
A 90-minute stream will be provided by Budweiser, the competition's new sponsors.
'This is the first time a FA Cup tournament fixture has been broadcast live on the social network, which is great news for football fans and clubs alike.' said marketing director Ian Newell.
The preliminary FA Cup qualifier kicks off at 7.45pm on Friday at Ascot United¹s 1,150-capacity racecourse ground, with the live streaming starting at 7.30pm on the Budweiser UK Facebook page.
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