Sunday, April 1, 2012

BLACKBERRY AND APPLE CRUMBLE

THE GIANT behind BLACKBERRY phones has vowed to go back to basics after plunging into the red.

RESEARCH IN MOTION tore up its business blueprint and admitted defeat in the race to rival GOOGLE.

RIM lost £78million in the three months to March, according to annual results published in the US.


Sales of BlackBerry smartphones dived 21 per cent to 11.1million. BlackBerry's Messenger service has proved a huge hit over the past year — but hardly generates any cash.

Market share figures for the year so far also illustrate BlackBerry's slide. Smartphones using Google's Android operating system account for almost half the market in the US. In the UK, Android's share has gone from 37.8 per cent to 48.5 per cent in the past year.

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