The owners of an old-style sweet shop have upped the bar for loyalty to their home county of Cork — by naming their latest bar after one of its best known words: "langer".
Frank Nixon and Kate Walsh, owners of the Half-Door Sweet Company on Maylor St in Cork City, put the distinctive product on sale last Saturday and have been blown away by the popularity it has attracted already.
"We called the bar the Langer for two reasons," said Mr Nixon.
"The shop itself is a Cork family-owned company, we are both from Cork. There is nothing out there for that and we wanted to create something for Cork people because Cork people are very proud of their county. We thought ‘Langer bar’: It’s a bit of craic, a bit of fun."
The wrapper is even emblazoned with the slogan "pure Cork boy".
Mr Nixon’s triplet nephews became the first to sample the bar. After they approved it went on sale.
"They are flying off the shelves," said Mr Nixon. "Everyone is loving the name.
We had a guy who came in tonight who had got an email from a friend of his in Holland asking him to go out and buy two bars and send them over."
The taste, described as richer than many premium chocolate bars, has attracted a loyal following. "People are coming back for the taste.
We have had one or two customers who have come in two or three times a week to buy it."