Friday, September 12, 2008

Tesco ..... your friendly neighbourhood store ?


Of the major supermarkets in the UK, only Tesco and Sainsbury's offer a loyalty card-scheme to customers. Tesco's Clubcard scheme has been operating since 1995 and has now become the largest loyalty card in the UK, with around 13 million active Clubcard holders.
Customers can collect one Clubcard point for every £1 (or €1 in Ireland) they spend in a Tesco store, Tesco Petrol or Tesco.com. Customers can also collect points by paying with a Tesco Credit Card, or by using Tesco Mobile, Tesco Homephone, Tesco Broadband, selected Tesco Personal Finance products or through Clubcard partners, Powergen and Avis. Each point equates to 1p in store when redeemed or 4p when used with clubcard deals (offers for holidays, day trips, etc). Clubcard points can also be converted to Airmiles. Clubcard points are also converted into coupons which can be redeemed for extra points or cash totals
Holders receive quarterly Clubcard statements offering discount coupons which can be spent in-store, online or on various Clubcard deals.
Tesco was cited in a Wall Street Journal article as using the intelligence from the Clubcard to thwart Wal-Mart's initiatives in the UK.
Have a guess what can happen if someone happens to find your handy " Tesco keyring " ......... well , there's a number on the little card thats on the fob ......... they can phone this number and then get onto a Tesco representitive ...... Here's what happened to one (un)lucky customer ...... The finder explained that they had found a keyring with a Tesco club card (and a bunch of keys ) attatched and wanted to know how to return it to the right owner , the helpful Tesco customer care department gave out the name and address of the owner of the keyring presumeably keeping their fingers crossed as they did so in the hope that their customer wouldn't have either their car or their house contents robbed thanks to Tesco's blind stupidity .......... every little helps !

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