Wednesday, August 25, 2010

The Pizza Burger: A 2,500-Calorie 'Fat Bomb'

Burger King is set to launch the Pizza Burger - a two-in-one dish that contains more than 2,500 calories and is four times the size of the chain's Whoppers.

The meal will delight fast-food fans when it is exclusively introduced at Burger King's Whopper Bar in Times Square, New York, next month.

Besides the beef and a 9.5-inch sesame bun, the Pizza Burger is topped with pepperoni, mozzarella, Tuscan pesto and marinara sauce.

It also comes in six slices, just like a pizza.

According to blogger Me So Hungry, it is the perfect mix between a pizza and a burger.

"The visual highlight was the New York Pizza Burger... it's not bad. Tastes kinda like pizza, but also like a burger," the blogger said.

It has been dubbed the "fat bomb" because, for $13 (£8.40), customers can bite into 2,520 calories - the recommended daily intake is 2,500 calories for men and 2,000 for women.

One Pizza Burger contains 144g of fat - 59g of which is saturated. It also has 3,780mg of salt, which is more than double the daily limit for adults.

John Schaufelberger, Burger King's vice president of global marketing, insisted the Pizza Burger is "intended to be shared".

But he also admitted that it "demonstrates the type of menu offerings our guests can expect".

According to Mr Schaufelberger, the Pizza Burger is a homage to New York, the home of Burger King.

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