In a perfect example of a big media company looking to capitalize on current events, The Walt Disney Company has trademarked “Seal Team 6,” which also happens to be the name of the elite special forces team that killed Osama Bin Laden.
Disney’s timing on this was almost like a Navy SEAL operation in and of itself. Don’t forget—reports state they’d filed the trademark application two days after it was announced. The kill was announced on a Sunday. Which means that Disney executives came into work on Monday, found the balls to ask one another, “Is there a merchandising opportunity in this murder?” and had the trademark application prepared and filed with the USPTO 24 hours hours later.
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