Princess Beatrice's hat offered own TV series

The Philip Treacy creation became a hit with online communities due to its self-deprecating nature and will now sign a television contract thought to be worth millions.

A spokesman said: "Princess Beatrice’s hat fronting a talk show is just what the nation needs during these tough times. It’s strange looking but talented, like Susan Boyle if she was a hat."

But the TV deal has been condemned by Princess Beatrice's sister Eugenie who also wore a hat at the wedding.

A friend of Eugenie's said: "If you'd told her last week that Bea's hat would be offered a prime-time talk show she'd have eaten her own hat which at least looks like a hat."

Although widely loved, the hat of Princess Beatrice, now known as 'the hat of hearts' is not without its detractors.

It has received death threats from fundamentalist milliners with one describing it as 'looking like a tarantula trying to sodomise a Frisbee'.

The hat is understood to be delighted, with friends and family insisting it will not allow fame will go to its head.

The talk show will include segments hosted by other celebrity apparel, such as the Lady Gaga's Meat Dress's armchair aerobics and gardening with Judy.