A movie theater in Shanghai has unintentionally come up with some brilliant viral marketing for Marvel's Thor: The Dark World.
A fan-made poster for Thor 2 has been making the rounds online in recent weeks, and depicts Thor (Chris Hemsworth) cradling his nefarious brother Loki (Tom Hiddleston) in a loving embrace.
Well, as it turns out, a Chinese cinema mistook this Photoshopped image for the real thing and used it to promote the superhero sequel in their theater. I guess nobody told them about the actual poster, which has Thor pulling the same move on his girlfriend Jane (Natalie Portman).
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